If you’re selling on Amazon, you’re probably well aware it’s not your average business. But the truth is, most accountants still treat Amazon sellers like they’re running a corner shop down the road. And that’s where things go wrong.
Most accountants aren’t familiar with the quirks of Amazon’s ecosystem: all those tangled fees, delayed payments, and complicated VAT rules. So, your accounts might not just be messy; you could actually be losing money without realising it.
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Why Traditional Accountants Struggle with Amazon Sellers
Accountants do great work for lots of small businesses — cafes, tradespeople, local shops. Their income and expenses are straightforward. But Amazon sellers? That’s a different ballgame.
You don’t get one clear invoice from customers; you get payments from Amazon after they’ve deducted a whole bunch of fees. There are FBA charges, advertising costs, returns, refunds — all buried in complex reports. And if you’re selling internationally, VAT rules get even more confusing.
The big question: how many accountants actually dive into your Amazon seller account? Or do they just take what’s in your bank statement and hope it all balances?
Selling on Amazon Means Navigating a Tax Minefield
Selling in the UK alone can be tricky, but most Amazon sellers have customers across Europe and beyond. That means registering for VAT in different countries, handling import taxes, and juggling all sorts of reporting requirements.
A specialist accountant knows exactly when you need to register overseas, how to reclaim import VAT, and how to avoid double taxation. This knowledge isn’t common, and it’s what separates the accountants who get Amazon sellers from those who don’t.
Your Amazon Data Is Valuable If You Know What to Do With It
Amazon hands you a mountain of data — sales per product, detailed fees, advertising spend, and more. Most sellers either ignore this or are unaware of how to utilise it.
The right amazon accountant in UK turns this data into insight. They help you see which products are really profitable, where costs are eating your margins, and how to plan for tax bills without the stress.
If Your Accountant Isn’t Amazon-Savvy, You’re Probably Paying More Than You Should
If you’ve ever felt your accounts don’t quite add up, or tax time fills you with dread, it might be because your accountant doesn’t truly understand the Amazon business model.
That’s where Sterling & Wells come in. Recognised as one of the best accountants for Amazon sellers in the UK, they work with both UK-based and overseas sellers, helping them navigate the twists and turns of Amazon’s tax and accounting maze.
If you want an accountant who speaks Amazon fluently and helps you keep more of what you earn — without the usual headaches — Sterling & Wells are well worth a look.
